When you run a small business everyone has a lot of good ideas about how you can promote your business. “You could do chair massage at first Fridays; you could offer $5 off your first massage; you could donate a free massage to my son’s football team raffle; you could work on famous people when they are in town; you can pay my company to put a link to your business on your competitor’s listing; you can sell a one hour massage for $40, then give me $20” it goes on and on AND ON!
From the very beginning I wanted to set prices that were fair. I didn’t want to do a lot of promotions that involved dropping the price, because I feel like it punishes all the regular clients who make regular appointments and pay regular price. There is nothing wrong with being regular. In fact, we prefer regular clients. Yes, even over rock stars and other famous people.
If you compare our regular prices to those of our competitors, you’ll see that there really aren’t a lot of places charging LESS. If you’re looking for a bargain, it’s already here. Our ninety minute session, which includes many specialty technique options (Hot Stone, Ashiatsu, Deep Tissue) is about the same price a lot of places charge for a basic one hour swedish massage. BTW, it’s $90 here.
While it’s always fun to meet new clients, and it DOES take a village to run a business, we’re going to stick with what we know and go our own way. Which brings me to the promotions that we DO do. I said Do do.
Here at Solaris we love regulars, returns, and referrals. So, for regular return clients, we offer the Six Pack Savings Bundle. Basically, you pay ahead for six hour- long or ninety minute sessions, and you only pay for five. You do the math: that’s a 20% savings.
For referrals, we offer a FREE one hour massage every time you send us three new clients. Yup, just send us an e-mail when you send a friend in and when three of your best buds have made it in, your next hour-long massage is on the house. Send your e-mail to email@example.com and be sure to put the word “referral” in the subject line. Mention who you sent us and the approximate date of their appointment.
Even if you have a bat, you would be hard pressed to beat that deal with it. Whether you are regular, or a future regular, you can make your appointment request on-line whenever you’re ready to start saving at the place with the always day low prices (intentional mix of opp).